We are
At Built, we are a specialized web design and branding agency dedicated to helping gyms, personal trainers, and fitness professionals grow their business and build a powerful online presence. We understand the unique needs of the fitness industry, and our goal is to provide tailored solutions that help you stand out in a crowded market and connect with your audience.
Built Digital combines our passion for fitness with digital expertise. Led by a passionate CrossFit coach with years of experience, we understand both the business and client sides of fitness. Our mission is to create top-quality, tailored digital solutions for fitness professionals by fitness professionals, representing your business online while making your life easier.
Our Vision & core values
Client-Focused
Your business goals are at the heart of everything we do.
Results-Driven
Experienced & Knowledgeable
With over a decade of experience, we know what it takes to succeed online.
Trustworthy
We’re here to build long-term partnerships based on trust and open communication.
Passionate
We live and breathe fitness, and we bring that same passion to every project.
01
Industry Expertise
With our experience as fitness professionals, we understand the specific needs and pain points of gyms and fitness businesses. This unique perspective allows us to create digital solutions that work for your business, members, and potential clients.
02
Proven Track Record
With over a decade of experience in digital marketing, branding, and web development, we have a history of delivering results that help businesses grow, increase visibility, and streamline their operations.
03
Tailored for the Fitness Industry
We don’t just work with any business—we specialise in helping gyms and fitness professionals. This means every website, branding, or digital process we create is tailored specifically to the needs and goals of fitness brands.
04
Seamless Digital Solutions
We understand how important it is for your digital platforms to work together. We ensure your systems—whether for member management, client onboarding, or lead generation—are integrated and efficient, saving you time and reducing operational headaches.
05
Client Centered Approach
Our mission is to help you grow your brand while keeping the focus on your clients. We create digital strategies that enhance member experiences and foster long-term engagement.
Why Built Digital Stands Out
Problems we solve
Poor branding that doesn’t reflect your business or its value.
Websites that are outdated, difficult to use, or not designed to convert leads.
Low rankings on Google, making it hard for potential clients to find you.
Lack of integration with gym management software, creating inefficiencies and manual processes.
Websites that don’t funnel users toward clear goals like sign-ups or contacts.
Struggling to attract and retain new members online.
creative minds behind the success
Creative director, Part time Crossfitter
Benji Baird
Lead Designer, average runner
Stuart Neil
With 20 years of experience in the graphic design industry, Stuart leads the creative direction at Built Digital. With a sharp eye for branding and design, he’s passionate about crafting visuals that make an impact. Whether you have a clear vision or just an idea, Stuart can bring it to life—turning concepts into compelling digital experiences.
Our Process
01
Discovery & Consultation
We start by getting to know your gym or fitness business. Through an in-depth consultation, we’ll explore your goals, challenges, and vision for your brand.
02
Strategy Development
Based on the insights from our consultation, we develop a custom strategy that aligns with your needs—whether it’s improving client acquisition, streamlining operations, or increasing brand visibility.
03
Design & Implementation
Our team designs and implements a tailored solution—whether it’s a new website, rebrand, or SEO optimization. We ensure every piece is optimized for performance and user experience.
04
Testing & Launch
Before launching, we rigorously test your new digital solution to ensure it’s fully functional and ready to deliver results.
05
Ongoing Support
We don’t stop at launch. We provide continual support, ensuring your digital presence evolves with your business.
what they say about us
creative minds behind the success
Creative director
Benji Baird
Benji Baird is the founder of Built Digital and a fitness enthusiast with over a decade of experience helping businesses thrive in the digital space. As a passionate CrossFit coach and owner of Ark Digital Media, Benji understands both the business and client side of fitness. His passion for fitness and expertise in web and branding design allows Built Digital to create customised digital solutions for gyms and fitness professionals that are both functional and impactful.