
Boundary Belfast came to us looking for a complete redesign of their website to better represent their evolving brand and growing community. With the introduction of Boundary Apex, a new mezzanine training space alongside Boundary CrossFit, the goal was to create a site that clearly communicates two distinct offerings while keeping the brand identity unified.
Working closely with the Boundary team, we focused on building a website that balances clarity, functionality, and style. We designed a seamless user experience, making it simple for visitors to understand the difference between CrossFit and Apex, explore class options, view timetables, and choose the right membership. Integration with TeamUp was a key part of the build, ensuring smooth online booking and membership management.
The result is a modern, engaging website that reflects Boundary Belfast’s dynamic community and premium training environment. It brings together two brands under one roof, showcases the facility’s unique offerings, and supports client growth through a user-friendly, conversion-focused design.